MR. WATSON: I go over and put my hand on the door, and what's it made of?

STUDENTS: Logs.

MR. WATSON: Now, which way are those logs going? Up and down. Painted in red letters is "nonprofit." I am still painting you a picture. It says "nonprofit." Is it hand painted? You high maintenance people, is it engraved? Tell me what it looks like. Tell me.

STUDENT: It's stenciled. It has nice little wooden letters.

MR. WATSON: Holy smokes. That is high maintenance!

(Laughter.)

MR. WATSON: It's stenciled. Son, what's it look like to you?

STUDENT: Just spray-painted.

MR. WATSON: There you go. What color?

STUDENT: Red.

MR. WATSON: It's his visual. Guys, how do you think people have photographic memories? How do you do that? It's a picture. You create a picture.

Give me two characteristics of a fraternal organization.

Walk up the mountaintop with me. What do we see?

STUDENTS: Lodge.

MR. WATSON: Put your hand on the door. What does it say on the door?

STUDENTS: Nonprofit.

MR. WATSON: I go inside. In a triangular position, placed about the altar, are three high-backed velvet chairs with old men with water buffalo hats on. Just like a Fred Flintstone or a Jackie Gleason. You see that?

STUDENTS: Yeah.

MR. WATSON: Who are those guys?

STUDENTS: Officers.

MR. WATSON: Those are the elected officers.

Hanging over the altar by a little string is a small animal as a sacrifice, like a ferret. And they got the voodoo needles going in it. Can you see that? Can you see it? He's spinning a little bit. And the old men are dancing around this thing. Those are the rituals.

STUDENT: He's alive?

MR. WATSON: Do you want the ferret to be alive? Guys, it's your visual! You have to make up a visual.